YRC explains why Dubai is the next biggest destination for eCommerce

Yourretailcoachae
4 min readFeb 17, 2024

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Your Retail Coach (YRC) is a retail and eCommerce consultancy brand with 10+ years of industry experience and a scaling international presence. YRC offers adept and highly customized business solutions to eCommerce brands covering more than 25 verticals. In this communiqué, YRC’s team of retail and eCommerce consultants for Dubai explains why Dubai is the next biggest destination for eCommerce. The insights highlighted here are intended for business owners and entrepreneurs who are thinking of starting an online business in Dubai or expanding their existing one to Dubai.

Dubai is seen as one of the biggest destinations for eCommerce in the near future by experts from all over the world owing to many reasons. As an eCommerce market, Dubai is in a formidable position to not just become a bigger global business hub in itself but also lead by example for the rest of the world, especially the MENA region. Over the years, UAE has not just attracted some of the major eCommerce brands of the world but also bolstered the growth of many powerful domestic businesses.

Here are the best reasons why UAE is beyond promising for eCommerce business in the near future and better comprehend how to start an eCommerce business in Dubai .

Pro-Business Environment

Governments play a big role in attracting businesses, facilitating their set up and creating supporting systems and infrastructure required for smooth business operations. For quite some time now, the UAE is known to have a pro-business environment. For example, in the last couple of years, the UAE has pushed many initiatives to promote digital transactions. Also, there have been relaxations in rules for business ownership and taxation.

High mobile and internet penetration

According to many reports, the UAE has more mobile phone connections than its population. In other words, on average, every individual is using or holding more than one device. This shows the extent of mobile phone usage in the country. But people do not carry a phone without an internet connection to it. That is why Dubai also has a very high internet penetration rate. Such levels of digital penetration augur well for eCommerce.

High usage of social media platforms

Supporting statistics are available on the internet but this is no longer a matter of statistics that Dubai has social media penetration touching the roofs. With every citizen on average carrying more than one device, it is unlikely that they would not be using social media apps on either of their phones. The country registers high activities on platforms like WhatsApp, Facebook, and YouTube. This makes life easier for eCommerce businesses to reach out to their target audiences through relevant social platforms.

High disposable income

It is a well-known fact that the UAE has one of the highest disposable income levels in the world. And Dubai is one of the reflections of that. High disposable income means people have spare money to spend on things beyond their essentials. This makes Dubai and other cities in UAE very promising markets for luxury eCommerce brands.

High credit card penetration

Marking a deviation from the past, the practice of card-based payments is becoming increasingly popular in the UAE. And of this, credit and charge cards are driving the growth of the fintech industry in the country. The initiatives of UAE’s government combined with elements of marketing like cash back, reward points, and discounts are working well for the country’s eCommerce. Any business established in Dubai from here on will only get to reap the benefits of these efforts.

High literacy rate

A person with no education can still identify currencies and their denominations without an iota of mistake. But the same cannot be said for digital payments or slightly advanced smartphone applications. General literacy plays a vital role in boosting digital literacy. Dubai has an impressive literacy rate (more than 90%). And the fact that the country has high digital penetration speaks volumes for its digital literacy. Digital literacy facilitates the usage of eCommerce shopping applications which also includes the execution of financial transactions over digital platforms.

High English proficiency among Arab nations

The English language has and continues to play a crucial role in the spread and growth of business and trading in the world. And among all Arab nations, English language proficiency is one of the best in the UAE. In addition to the country’s education system, the financial and tourism industry especially in cities like Dubai has significantly contributed to the practice of using English as a second language. The role of language should not be undermined in eCommerce where almost the entirety of communications in a shopping journey takes place digitally.

Your Retail Coach
Dubai
United Arab Emirates (UAE)
Phone: +91–9860–426–700
Email: consult@mindamend.net

YRC is a Management Consulting Firm with its presence across India & Dubai.

Get advise for E-commerce retail business : http://www.yourretailcoach.ae/contact-us/

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